Wednesday, June 22, 2011

I Love Samples (and Marketing): Things I've Tasted Lately

Anyone who has known me for a long time will attest to my love of samples. From the grocery store to fairs to markets to promotional giveaways; I love to try new things and ask questions. So one of the things I enjoy about blogging is the opportunity to try new things and find out about new products. And as a lifelong lover of marketing, I'm interested in how products are presented and distributed. I love to think about things like who the product is geared to, why the packaging is a certain color, and of course what the product tastes like. I think getting to sample products is a two way bonus - the company's get their product out to an engaged consumer and I get to do my own little marketing study. The business of food is fascinating to me.

Here are some of the things I think about when getting new products to try. How was it shipped? Is the package personalized? Did the company send detailed product information to convey their message? If I saw this product in a store, would it be something I'd pick up? If I wanted more information, does their website have what I'm looking for? Is this something that I would recommend to friends and readers?

With that said, here is a look at a few products I've had the opportunity to sample recently. These products were all sent to me as complimentary samples and I was not obligated to review or post about the products. I did enjoy them and decided to share them with you. This is part one of a few posts about products I've tried lately. I'll sprinkle them in along with my regular posts with recipes and healthy snacking.

Somersault Snacks

Somersault Snacks found me on twitter when I was tweeting about Healthy Snack Wednesdays. I had never heard of them before, and I asked if they would be able to send me a sample to try out. I was quite surprised, and delighted when I opened the package that arrived at my house. Enclosed in colorful tissue paper with a hand-signed note were snacks in four flavors. Not just one of each, but three sizes of each flavor!

I started with the chocolate and fell in love. They almost taste like grown up cookie crisps. Just the right amount of sweet and I loved the taste of the sunflower seeds. I'm working my way through the flavors during snack time. The only problem I found is that they aren't readily available in my neighborhood! They are available at a few coffee shops and in the online store. I think I will need to email my grocery store about stocking the chocolate.

Mexican Apple Soda - Sidral Mundet

Thanks to the magic of social media, I was sent two bottles of Sidral Mundet apple soda and a fun shopping tote. According to their website, Sidral Mundet is "an apple-flavored, authentic Mexican soft drink made with 100% real sugar. Sidral comes in two great flavors – regular and green apple – and has been a mainstay in the Mexican-American community since the early 1900s." The sodas are pasteurized and available for purchase mostly through mom & pop restaurants, soda shops and food trucks. A quick look on their store locator showed that the closest stores to me were down in Connecticut. Guess I'll have to be on the lookout on my next road trip!

The hubby and I pulled out our trusty tasting glasses (thanks Sam Adams brewery tour!) and juice glasses and split the sodas for a taste test. The regular flavor was like a fizzy apple cider. It was a deep caramel brown color and sweet, but not too sweet. The green apple was almost a seafoam green color - it was hard to capture it just right in the photo. This flavor was more tart and definitely had that green apple flavor. I really enjoyed the regular apple flavor. I love apple cider and this was a great apple flavor.

Lindsey Olives

I love olives. They consistently rank in my top 5 foods (bread, cheese, eggs, avocado & olives). Since I was little I've been snacking on them. I don't discriminate - I like all kinds green, black, pitted, marinated, or alone. I like them on top of carrots, out of the jar, or cooked into a dish.

When I was down at Eat Write Retreat in May I had the opportunity to sample some of Lindsey Olives newest offerings. Pictured above are their Green Ripe Naturals. In addition to tasting the olives we also learned about the history of the Lindsey Olives company. Founded in 1912 by the Bell brothers, the still family-run company is approaching their 100th year of growing and distributing California olives. In the late 1930's one of the brother's stepsons joined the team and the Carter family joined the name. I learned from their website that Bell-Carter Foods, Inc. is the largest table olive producer in the U.S. and the second largest in the world. That's a lot of olives!

The naturals that we tried at the conference are harvested just once each year. There are no preservatives added to the olives. The ingredient list reads olives, water, and sea salt. The olives are freckled in appearance and milder in taste than the usual green olive. I enjoyed them and the would be a good addition to an appetizer platter or used as topping for chicken. For my first tasting, the olives went straight from can to my mouth. No stopping for anything else in between.  Luckily, these are easy to find in stores in my area. Lindsey Olives has a store locator on their website and are carried at many different retailers. 

That's just a peek at some of the fun things I've been tasting. As usual, I was not compensated in any way by these companies and was not obligated to review their products. As I mentioned, I enjoy the process of evaluating products and sharing with others!


  1. I also get my fair share of food samples and I'm always loving the ones that come with unique packaging!

  2. The Somersault snacks were pretty fantastic.


I love your comments! Let me know what you think!


Related Posts with Thumbnails